More and more businesses are using blogs as part of their search engine marketing strategy, for both online reputation management purposes and search engine optimisation. From an online reputation management perspective, the relevance of blogging is quite straightforward. However, from the point of view of a search engine optimisation consultant, the impact of blogging is not that easy to handle.
Including social media marketing in a business’ online marketing strategy has become widespread use for most companies. Be it a small company that is trying hard to make an impact on the online world or a company listed in the Fortune 500 companies. The use of social media has boomed during the last years, increasing its importance in the ‘eyes’ of search engines as well. As most search engine marketing experts have observed, social media marketing activities are getting a high quality ranking from search engines. That is because search engines are using social voting systems and bookmarking trends to determine quality sites. Being a social media friendly website means more ‘real’ people voting for it. Search engines term it as real feedback and hence pass on the benefit to them.
Improving the ranking of your website in search engines is a difficult and challenging task for all businesses! Structuring a good search engine marketing strategy that will include successful search engine optimisation techniques is the aim of all companies. Here is a list of 6 basic search engine marketing tips that you must consider when designing your online marketing strategy.
Pay per click adverting is being used nowadays by most online businesses. Although PPC search engine internet advertising has quite straightforward guidelines of use, its effectiveness in terms of clicks and conversions is highly dependent on the quality of your ad copy. As a search engine optimisation consultant, SysComm has compiled a list of tips and techniques that can help your ad stand out from the crowd. For both Google pay per click campaigns and other search engines that offer PPC services (Yahoo, MSN), the following tips on improving your ad copies apply:
Images can not only make your website visually attractive, they also help you gain more daily search engine traffic. Google Image Search is the version of Google dedicated to images and it is a very effective technique for your search engine marketing strategy and implicitly for your search engine optimisation strategy. Google Image Search has billions of images available from websites that have been already indexed. According to Hitwise UK, Google Image Search gets more traffic than supposed major search engines in the UK, which gives it a huge potential for your search engine optimisation as a source of traffic for your site.
For a business trying to integrate search engine marketing strategies as to improve their search engine optimisation, the use of Google Image Search is very effective. If done correctly, the optimisation of your images can bring a number of advantages:
When we talk about social media marketing, blog comments have become an important part of it. Whether it is b2b or b2c social media marketing, using blog comments improves your search engine marketing strategy. From a search engine optimisation point of view, there are a number of positive effects of blog comments referring to driving qualified traffic to your site. Blog comments are an effective online marketing technique because they tend to bring more qualified and motivated traffic.
Some companies, especially the smaller ones, are wary of social media and cannot figure out the right way to use it. Some business owners are outright scared of using social media, but once these business owners overcome their fear, it’s time to act. Here are the tips for companies beginning their journey in social media.